They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.Īdvertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. In addition, some advertising managers specialize in a particular field or type of advertising. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments. Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. They work with the finance department to prepare a budget and cost estimates for the campaign. They oversee the staff that develops the advertising. Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.Īdvertising managers work with sales staff and others to generate ideas for an advertising campaign. They do this for a department, for an entire organization, or on a project basis (referred to as an account).
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activitiesĪdvertising managers create interest among potential buyers of a product or service.Meet with clients to provide marketing or related advice.Develop pricing strategies for products or services marketed to the target customers.Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement.Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.Plan promotional campaigns such as contests, coupons, or giveaways.
Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.DutiesĪdvertising, promotions, and marketing managers typically do the following: They work with art directors, advertising sales agents, and financial staff members. Advertising, promotions, and marketing managers plan programs to generate interest in products or services.